Comments: The pictures meet expectations. However, as you read the text, ask yourself, “Who is the brochure meant for?”

• Is it calling out to corporate decision-makers?
• Is it seeking military personnel?
• Is it reaching general consumers?
• Is it trying to reach all of the above?

Confiança_BrochureIAM option 2

Overview:

I was invited on Upwork to bid on a job to fix the grammar from a Portuguese to English translation.

Challenge:

The brochure wasn’t going to be effective as written.

Recommendations:

While I have attached a bid, I have some questions. Your answers will help me ensure my work delivers the full benefits of your investment.

• What do you need this brochure to accomplish? What is its purpose?
• Who is your customer? Who will you be giving this brochure to?
• When in the buying cycle will you be giving your prospects this brochure?

The reason I ask these questions is this. When you target your marketing materials for specific customers and specific decision points, you get a higher return on your investment. The brochure pays for itself.

I see you have four main areas you emphasize on your website. Consider this. Domestic Moves and Corporate Relocation are services that serve significantly different audiences. Both these audiences may be interested in international moves and white glove delivery. However, you still need separate brochures to market effectively. Here’s why.

The decision-maker for the domestic move is usually one person or a couple. Thus, concerns are pretty simple to cover. Complicating factors, such as, “What will my boss do if I’ve made a bad choice,” don’t come into the equation.

In contrast, consider a corporate relocation. There may be multiple decision-makers involved. Job security may be on the line. Thus your brochure must include different content to attract corporate clients. As I reviewed the current content, I found it is closer to marketing to corporations. Yet your message lacks the elements that would ‘sell’ your business to this market. The content sells ‘features’ without making the benefits of those features clear.

I would be happy to discuss how to transform the information you have in this brochure. By crafting two messages, you’ll gain more effective tools for getting customers from both of your valuable markets.

Result:

I was asked to write three brochures to target the three markets they most cared about.

Corporate Moving Is More than Packing, Loading & Shipping.

It’s ensuring the moving experience is as stress-free as possible. It’s caring for details, so there are no surprises when your people reach their destination. It’s seeing their goods through each step so they get from disruption to settled fast.

Arranging the Move

Whether you’re transferring an employee across the U.S. or to a foreign office, we make every relocation experience easier. Our partnerships with reliable agents across Europe and the  Americas enable us to keep the customs process stress-free.

When you work with us, we’re your partner for every aspect of the move. We begin with an in-house pre-move survey, at no cost to you, so you know what the best options are for the move. This prepares us to discuss:

• Packing & Disassembly, to protect your employee’s treasures  from damage in transit
• Unpacking & Reassembly, to make move-in easier
• Managing Customs procedures and documentation, to remove the stress of the paper shuffle
• Storing your belongings at secure and climate-controlled facilities, to protect assets when you need more time to find the right home
• Timing ship dates, to eliminate storage fees at foreign ports

Confiança customizes each moving plan, because no relocation is the same. Don’t you deserve a plan where your employee’s specific needs are met?

Preparing Your Team Member’s Possessions

Of course, packing and crating is an essential part of moving. That’s why we’ve invested in our team of packers. They’re trained in the best techniques available and only use professional grade materials—because it makes a difference!

Have irreplaceable items? We specialize in getting delicate, breakable goods to their destination in perfect condition. We’ll build custom crates, if necessary, to shelter precious possessions. If it’s worth taking, isn’t it worth special care?

Protecting Your Team Member’s Assets

In addition to the care we take, we realize your employee may still feel concerns. That’s why we also give you the option to provide total protection coverage. Not sure if valuation protection that covers the cost of repair or the replacement of lost or damaged items is necessary? One of our insurance consultants will meet with your employee, gather details, and then advise you on your options. If you’re going to arrange for special protection, won’t it help to choose what’s best for the situation?

Why Confiança Moving?

We’re international moving experts, who have operated in the U.S. since 1998. We know how important an easy move is. It means a quick and productive transition into a new position and culture. That’s why we specialize in helping corporations and government agencies keep international moves positive experiences for their employee´s. Why should anything but the new horizons before you be the focus of your energy?

Here’s what you can expect when you move with Confiança:

• Affordable prices, from a licensed/bonded company with membership in most recognized moving associations
• Quality customer service, where you speak with real people, who are able to provide real solutions
• Complete moving  logistics handling, with origin and destination services, international customs assistance, storage and ocean freight arrangements available as needed

Give your team member the  best move ever. Speak with our Confiança Moving representative today. Call 866-266-8464.

Corporate Moving Should Energize New Opportunities!

Moving Is More than Packing, Loading & Shipping.

It’s ensuring your moving experience is as stress-free as possible. It’s caring for details, so there are no surprises when you reach your destination. It’s seeing your goods through each step so you get from disruption to settled fast.

Arranging the Move

Whether your journey is across town, across the U.S. or to a foreign destination, we make every relocation experience easier. When your move is international, our partnerships with reliable agents across Europe and the  Americas enable us to keep the customs process stress-free.

When you work with us, we’re your partner for every aspect of the move. We begin with an in-house pre-move survey, at no cost to you, so you know what the best options are for your move. This prepares us to discuss:

• Packing & Disassembly, to protect your treasures from damage in transit
• Unpacking & Reassembly, to make move-in easier
• Storing your belongings at secure and climate-controlled facilities, to protect your assets when you need more time to find the right home
• Timing ship dates, to fit delivery to your schedule and to eliminate storage fees at foreign ports
• Managing Customs procedures and documentation, to remove the stress of the paper shuffle

Confiança customizes each moving plan, because no relocation is the same. Don’t you deserve a plan where your specific needs are met?

Preparing Your Possessions

Of course, packing and crating is an essential part of moving. That’s why we’ve invested in our team of packers. They’re trained in the best techniques available and only use professional grade materials—because it makes a difference!

Have irreplaceable items? We specialize in getting delicate, breakable goods to their destination in perfect condition. We’ll build custom crates, if necessary, to shelter your precious possessions. If it’s worth taking with you, isn’t it worth special care?

Protecting Your Assets

In addition to the care we take, we realize you may still feel concerns. That’s why we also give you the option for total protection coverage. Not sure if valuation protection that covers the cost of repair or the replacement of lost or damaged items is necessary? Share your details with one of our insurance consultants. They’ll advise you on your options. If you’re going to arrange for special protection, won’t it help to choose what’s best for your needs?

Why Confiança Moving?

We’re international moving experts, who have operated in the U.S. since 1998. We know how important an easy move is. It means a quick and productive transition into a new position and culture. That’s why we specialize in helping people like just like you focus on the positive side of moving. Why should anything but the new horizons before you be the focus of your energy?

Here’s what you can expect when you move with Confiança:

• Affordable prices, from a licensed/bonded company with membership in most recognized moving associations
• Quality customer service, where you speak with real people, who are able to provide real solutions
• Complete moving  logistics handling, with origin and destination services, international customs assistance, storage and ocean freight arrangements available as needed

Make this your best move. Speak with our Confiança Moving representative today. Call 866-266-8464

Corporate Moving Is About Enjoying Your New Opportunity!

Cover:

Confiança Moving

Your Partner in Moving Excellence

Interior:

Would Partnering with Confiança Expand Your Profits?

Do you sometimes subcontract moving jobs? We know you want to work with professionals, not ‘rogue movers’ who are in it for quick money. Your good name is too important for that. Moving has been our business since 1998, and we’re dedicated to moving excellence.

Services for Moving Companies

We know your customers may ask you whether you use subcontractors. We want you to be able to say, “Yes, a fully vetted moving company that specializes in your type of move.”

We’re fully insured. When they ask you, “Who is responsible if we have a claim,” you know we’ll take care of it. If they worry about workers’ compensation, all our employees are W-2—so you’re both protected.

Here’s our commitment.

• We’ll treat your customers as our own.
• We’ll meet the same deadlines you would.
• We’ll always use an experienced team.

We back our commitment with a fleet, proper equipment, insurance and membership in most of the leading moving associations.

Military & Government Moves

Our South Florida location is Department of Defense approved to provide origin, destination, and storage in transit services. We have more experience in international moves than most smaller moving companies, because that’s how we started—providing international moving services between Brazil, the US and Portugal.

• We relocate consulate and embassy staff (GSA Tender of Service).
• We coordinate military family moves.
• We meet relocation schedules.
• We have a fleet and staff who excel at providing stellar customer service.

Origin and Destination Services

We offer comprehensive services for everything from local to international moves.

• Packing & Unpacking
• Crating & Uncrating
• Disassembly & Assembly
• Export Control
• Storage in Transit
• International Delivery
• Customs Clearance
• Removal of cartons and packaging

You can depend on us to handle these services as competently as you would.

Storage in transit services

When Miami and New Jersey/New York are in the transit pattern, you can depend upon our climate controlled facilities. Always under 24/7 security, your customer’s possessions will be safe with us.

We offer both short and long storage solutions, at competitive prices. So turn to us when your customer needs flexibility in their delivery window.

Why Confiança Moving?

We know moving is stressful. Our goal is to remove as much of the anxiety as possible. That’s one of the main reasons we invest in our employees.

We also recognize how important technology is. That’ why we added a web-based customer portal for tracking the moving process.

Here’s what you can expect when you move with Confiança:

• Affordable prices, from a licensed/bonded company with membership in most recognized moving associations
• Quality customer service, where you speak with real people, who are able to provide real solutions
• Complete moving  logistics handling, with origin and destination services, international customs assistance, storage and ocean freight arrangements available as needed

When you need a partner, turn to Confiança Moving. Call us today at 866-266-8464.

The original brochure was the handout at the 2017 International Association of Mover’s convention. Confiança Moving would have brought far more potential customers into their sales funnel if the brochure had focused on their services for other moving companies. This was the audience. Next year, they will be positioned to market themselves to the largest audience at the event—other exhibitors.

Of course, they should also have the other two brochures on hand. Attendees from the press corp could be reached by the B2C brochure, and corporate attendees could be reached with the B2B brochure for corporations.