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“73% of B2B marketers say email marketing is essential to growing their business,” says Sales Force in its 2015 State of Marketing Report. (Source) If you’re among the 27% who don’t get it, here are some reasons email is still effective—even with spam filters creating obstacles.

  • When the email subject line is on target, it leads to high open rates—64% in fact. (Source)
  • When “money,” “revenue,” and “profit” are in a subject, emails perform well among B2B decision makers. (Source)
  • When your target buyer is a millennial, he or she is 69% more likely to prefer email communication. (Source)

Is Email Right for Your Business?

Trade Show Promotion

Subject Line:

Come meet the mobile, cost saving LBR Cooler

Body:

Are you tired of coolers only an team can move? Would you appreciate a cooler that’s just as energy efficient as your hard-to-move cooler, yet designed for just 2 people to reposition? Then you’ll want to meet the LBR Cooler at the upcoming Restauranteur Conference & Trade Show.

Why Meet This Cooler?

Moveability. Unless stairs become involved, everything about the LBR is designed for this.

  • The lighter, durable compressor reduces weight without loss of energy efficiency.
  • The sturdy roller system means easy moving for cleaning beneath the unit.
  • The design concept means reconfiguring your kitchen layout is less likely to require outside contractors.

Cost Efficiency. The LBR beats the competition.

A comparison study by LR Brown & Associates found that the LBR costs 28.2% less than comparable models offered by its competitors. Yet, it matches its competitors for ongoing energy consumption, condensation-resistant glass doors and maintenance costs.

Here’s the Deal.

To make this contact even sweeter, we’re offering 25% off coupons just for coming by our booth. (That could save you up to $1000, if you commit within 6 months.)

Don’t miss out. Sign up for your coupon today. When we’ve given away 50, this discount disappears. Make sure we’re holding one for you at our booth.

See you at the show.

Jane Atkinson

B2C Lead Nurturing Sequence

1st Email After Initial Contact

Email Subject Line:  {!firstname_fix} Are You Afraid The Need for Counseling Shows Weakness?

Find Strength From Teamwork

Hello {!firstname_fix} ,

Every day you are asked to be a team player—at work, at play, at home. What are the steps you take to be an effective part of any team?

  • At work, you may bring in a consultant to guide you through the maze of decisions you need to make. You might even have some homework to do.
  • At play, you might hire a coach or personal trainer to help you improve your skills.
  • At home, you might hire a contractor or decorator to accomplish the look you want.

In each of these scenarios, you surround yourself with a team that helps you be successful. You don’t feel any shame for building a team, and you feel very good about yourself when you reach your goals.

Why should restoring balance to your mental outlook be any different? If you need a special tool to get the job done, you purchase it. Going to a therapist is like that tool. You’re adding someone to your team that has the strengths you need.

Everyone, even the toughest person you know, feels fear, shame, anxiety , etc. The ability to feel emotions that range from these “negative” emotions to the “positive” emotions of joy, hope, love, etc. is the very thing that makes us human. And everyone needs someone on their team that can help them avoid the trap of feeling shame for the negative emotions they experience.

Sometimes this can be a trusted loved one. When opening up to someone you trust just doesn’t seem to be enough, then put someone on your team who knows how to guide you into the happier, more fulfilled life you desire. Find the strength you need from teamwork!

We’re here to help you build your future.

Counselor’s information

2nd Email after Initial Contact 

Email Subject Line: {!firstname_fix}  Stop The Negative Chatter. Start A New Conversation.

Opening Line: We all talk to ourselves. Question is, “What am I saying?”

Hello {!firstname_fix} ,

Even more important that what you are saying to yourself is why you are saying those things. Positive self-talk isn’t the answer—changing your mantra only lasts as long as you’re chanting it.

You want to shift your focus. Examining what you believe is a powerful tool for turning things around. There are many common thought patterns that produce a whole lot of negative chatter.

Yet, accomplishing this shift without assistance if often difficult. Starting a new conversation can seem uncomfortable. Or you might not realize which chatter is creating your symptoms.

Cognitive behavioral therapy offers significant hope, but it isn’t passive. It’s not like going to the doctor for a prescription. You and your therapist are partners. Your therapist helps you identify the thinking (your personal negative chatter) that’s aggravating your anxiety, depression, OCD or panic attacks.

Then you work actively with your counselor to develop personalized tasks that actively improve your situation and your mood. You’ll learn how to develop a conversation which eliminates those common thought patterns that bind you to a less-than-meaningful life.

There is only one thing that’s vital—you must want a better life enough to strive for your goals. Anxiety, depression, OCD and panic attacks can be overcome, when you want it and are willing to work with a counselor to start feeling better.

We’re here to help you build your future.

Counselor’s Contact Information

3rd Email after Initial Contact 

Email Subject Line: {!firstname_fix}  Stop Giving Your Anxiety a Life of Its Own.

Opening Line: Reverse the Snowball cycle.

Hello {!firstname_fix} ,

Do you think anxiety is something bad? Have the following thoughts dominated your thinking?

  • I shouldn’t be feeling nervous.
  • I must be weak because I’m feeling anxious.
  • I’m so ashamed because everyone must be able to see how nervous I am.
  • I was so obviously nervous; I’m so embarrassed.

If so, you may have already felt the effects of the anxiety snowball—the fear of large crowds, the avoidance of social engagements, the need to turn down a job opportunity that might include public speaking, for example.

Your perception of what’s normal may not be as typical as you think. That’s why one of the first steps you can take to stop growing your anxiety is to recognize that anxiety is natural. It’s supposed to happen in stressful situations.

Then it’s time to delve deeper into those beliefs that are giving your anxiety snowball traction. Cognitive behavioral therapy will help you change the way you think about anxiety. That stops the snowball cycle in its tracks, then reverses it.

We’re here to help you build your future.

Counselor’s Contact Information

4th Email after Initial Contact 

Email Subject Line: {!firstname_fix}  Find Out Why CBT Isn’t Forever Therapy.

Opening Line: Tackle Anxiety and Depression Fast.

Hello {!firstname_fix} ,

There’s a myth I want to dispel. Therapy doesn’t have to last the rest of your life. It doesn’t even have to last six months. We’ve had many clients come to Palo Alto Therapy who experience exciting and long-lasting changes within six weeks!

Cognitive behavioral therapy (CBT) emphasizes actions and exercises you can start using immediately. That means relief comes much faster than traditional psychotherapy. And it’s effective, especially for treating anxiety and depression. Relapse rates are lower, and the need for medication is reduced (or eliminated).

Unfortunately, many individuals who suffer from anxiety or depression struggle for years without relief, hoping that somehow they’ll get by. Do you find yourself overwhelmed with guilt, shame and other difficult emotions? Do you feel like no one could ever possibly understand what you are going through?

An experienced and qualified CBT therapist knows how to give you just the type of support you need. Find out what it’s like to be empowered by someone who listens to you and addresses your concerns. Learn skills that you can use to support yourself, even when relapses occur. Discover the freedom of overcoming your emotional struggles within a few short weeks.

You can tackle anxiety and depression fast. There is hope, even if you’ve been told your mental health condition is chronic.

So what’s holding you back? Isn’t it time to let us help you build your future?

Counselor’s Contact Information

5th Email after Initial Contact 

Email Subject Line: {!firstname_fix}  Don’t You Want Your Life Back?

Opening Line: Anxiety and Panic Attacks Are a Lot More Uncomfortable Than Counseling.

Hello {!firstname_fix} ,

In a previous email, I addressed the myth that therapy is a lifelong pursuit. There’s another myth I’d like to address—the myth that therapy is uncomfortable.

Anxiety and panic attacks are uncomfortable!

Your heart starts racing or pounding. You may feel pain in your chest. You may feel dizzy, lightheaded and nauseous. Your hands may go numb.

So why would anyone choose to continue experiencing these uncomfortable symptoms for fear of opening up to someone who has the ability to help? In my experience as a counselor, I’ve discovered that it’s very human to avoid dealing with our innermost emotions. Yet this normal tendency is one of the very reasons anxiety and panic attacks become such a problem for some of us.

So how do you overcome the discomfort you might feel about speaking with a total stranger about your innermost thoughts and feelings.

  • Recognize your counselor isn’t there to judge or look down on you.
  • Recognize your counselor’s primary goal is to help you work through your problems and to reach the level of comfort and satisfaction you want to experience in your life.

An initial office visit takes such a small investment of time and money. And it’s a lot more comfortable than ongoing anxiety and panic attacks.

Why not trade a small level of discomfort for long-term peace of mind?

We’re ready to help you build your future!

Counselor’s Contact Information

6th Email after Initial Contact 

Email Subject Line: {!firstname_fix} Turn What You Know Into Action.

Opening Line: Activate Your Own Personal Power to Manage Stress.

Hello {!firstname_fix} ,

Most of us find it overwhelming when we are presented with a list of things to do. We know what we need to be doing. We just don’t seem to get around to it.

You’ve probably browsed through the bookstore, and maybe even purchased countless books to help you learn coping skills. If learning how to manage stress were a simple as buying a book, more of us would be managing our stress like pros.  Obviously, there’s more to it than learning. You have to use what you’ve learned to make positive changes in your life.

If you’ve been struggling with activating your own personal power to manage stress, you might learn something from top level athletes. They use a coach. When it comes to stress management, your coach is as close as a licensed cognitive behavioral therapist.

It can be difficult to identify your personal motivators. It’s even more difficult to recognize the thinking that is putting obstacles in the way of activating your personal power.

That’s what CBT can do for you. Your counselor is trained to guide you toward living a happier, healthier lifestyle—one that is sustainable. You don’t have to live a life where stress is an unbeatable force in your life. You can turn what you know into action.

As CBT therapists, we’re here to help you build a better future.

Counselor’s Contact Information