Messaging to Propel Action
Do you want more customers to recognize that what you sell—service or product—is the solution they need?
- We craft messages to build desire and motivation.
- We identify where in the buying cycle the message fits so it encourages the desired action.
- We take facts and transform them into powerful stories—the proof that builds trust.
- We optimize the order of information for maximum effectiveness.
About Our Team
We empower long-term success through words and visuals.
Denise Rutledge
B2B Writer with an Eclectic Background
Denise draws inspiration from a diverse mix of experiences—17 years in St. Croix and Dominica. Almost 5 years in Canada. A childhood in California’s Central Valley and Honolulu, HI. These cross-cultural experiences give her unique insights into targeting content to different customers.
Chasing after new knowledge will always be her passion, so she writes with authority for any genre she chooses. She’s proven knowledge of a niche isn’t what matters. It’s the ability to understand a business buyer and to anticipate a buyer’s questions at each step of the buying process.
Gordon Rutledge
Trained in fine arts at Pacific Union College, Gordon is our graphic’s design consultant.
Denise provided great content, on-time with very little guidance. She was able to take broad concepts and strategies to deliver relevant and useful articles that drove business results. Highly recommend hiring for any content needs.
Dean Gannon
Timely Work
We do our best to give you an honest assessment of how quickly we can deliver high-quality content. We only take rush work when it won’t compromise the quality of our work.
Innovative Ideas
We combine a knowledge of what’s working in today’s B2B market with innovation. This allows us to produce stellar content with a high performance level.
Clear Communication
Not only will we communicate information clearly for your customer, we keep communications with you clear and concise. When you ask questions, you deserve an answer that’s complication-free.
More About Denise's Experience
Just in case you feel hiring a ‘generalist’ won’t work, here are the genre’s I have successfully worked in:
- Technology
- Business & Finances
- Family life
- Psychology
- Social Media
- Search Engine Optimization (SEO)
- Inbound Marketing
- Legal Summaries
I also coach clients through both non-fiction and fiction book projects.
My training includes:
- Journalism—This gives me insight for prioritizing information and fact checking, so messaging is on target and accurate. (Pacific Union College, Angwin, CA)
- B2B Writing—This means I know the proven systems behind crafting high-conversion content for business customers. (AWAI)
- Inbound Marketing—This means my recommendations are more effective because I understands selling through service works better than pressure. (Hubspot)
- Book Marketing—This transfers effectively to your projects because identifying needs and packaging to build platform are also vital in B2B. (Michael Hyatt)
- Typesetting—This brings solid collaboration with your graphics department so you’re using type to enhance your prospect’s experience. (Lynda.com)
- Photoshop—This offers you another idea-source for planning graphics to complement messaging (Lynda.com)
- InDesign—This brings expertise in professional book and eBook production to your team. (Clark College, Vancouver, WA & Lynda.com)
- Creative Writing—This means I have the tools to tell compelling stories—because stories sell. (Master Class with James Patterson)
- Screenwriting—This freed me to harness visuals and dialogue for video-oriented prospects. (Clark College, Vancouver, WA)
- Fiction Writing—This brings fiction techniques to the table, where words evoke powerful emotions and connections. (Mary Buckham)
2017 was my watershed year. Even though I’ve had clients praising me for my skill since 2007, I couldn’t evade it. Something was missing. I became a business owner seeking the pearl.
At first, I wasn’t willing to pay a great price for the pearl. So I ended up with a string of small pearls—all helpful, yet never solving the deeper problem. Then an effective B2B email lured me into reinvestigating a career track I’d passed over years before. I was so impressed with the offer, I chose to join a live-training program.
Committed to getting all I could from the largest investment I’d made to date, I listened to the entire audio book for the companion program before the first live session. Wow! Instant conviction of my folly. I’d gather 85% of what I needed to know through self-study and community college courses. Yet the 15% I didn’t know was devastating to my effectiveness! No wonder my work barely impressed those small business owners I most wanted to work with.
I learned the value of investing in inside knowledge before it was too late.
You may be in the same position—seeking the lowest cost while missing out on the highest value. Are you scraping at nickels, when a few wisely-placed dollars would explode your business? I know you. Fear of waste has you teetering between scraping by and succeeding.
Are you ready to see major improvements in your financial picture? Then ask me to partner with you. I have a reputation for my ability to transform your scattered ideas into compelling content. I’ll extract the messages your tribe will resonate with. Let me bring power to your B2B content.
Denise Rutledge
Effective Case Studies
The grammar may be perfect. Every subscript and superscript might be in just the right places. However, effective case studies never sound like a company is talking about its own product or service. A great case study has the customer talking...
Company Bios – A Sales Asset
Company bios are recognized by most B2B companies as important. However, most bios you see are nothing more than a list of qualifications. Thus, they fail to be a selling asset. Rather, they convey a message your business wants to avoid. "More of the same...
Working with B2B Clients – To Guide or To Be Guided
Years before I began working with B2B clients, I wrote resumes. Unfortunately, I let my clients guide me in the early days. As a result, I wouldn't show you most of my work from that time. I still face the same issue today. Should I allow my client to guide me, or...