The grammar may be perfect. Every subscript and superscript might be in just the right places. However, effective case studies never sound like a company is talking about its own product or service. A great case study has the customer talking about the product (or... Read More...
Company bios are recognized by most B2B companies as important. However, most bios you see are nothing more than a list of qualifications. Thus, they fail to be a selling asset. Rather, they convey a message your business wants to avoid. “More of the same old,... Read More...
Years before I began working with B2B clients, I wrote resumes. Unfortunately, I let my clients guide me in the early days. As a result, I wouldn’t show you most of my work from that time. I still face the same issue today. Should I allow my client to guide me,... Read More...
What’s effective in the marketplace changes. However, elegant B2B questionnaires will always be an asset. When an Upwork client hired me for a B2B writing job, I promised to send over my B2B company bio questionnaire. Commitment made, I proceeded to review my... Read More...
Today’s prospects are on a mission. They have aspirations. They’re on a journey to become something more than they are today. When I create content to help your prospect succeed in their mission, you succeed as well. This is why addressing scarcity is less... Read More...
After spending 35 minutes on the phone with a potential client, I walked away with a comment from Steve Slaunwhite confirmed. The size of a business matters. Why? Because hiring a B2B writer is an investment, and it can seem costly. Should you be hiring a B2B writer?... Read More...
The Reasons It Is a Calculated Investment Since I began writing for income in 2007, I’ve discovered that many construction industry business owners resist investing in things like website content. “Oh, I never get customers from my website,” they... Read More...
