Is your B2B content pool murky?
Obscurity is often the result of working with multiple writers who aren’t experienced B2B strategists. There’s more to writing than grammar. There must be a cohesive strategy.
Email is still effective—when messages are positioned within the buying cycle correctly. Better than average results are possible.
When a blog or ‘magazine’ answers questions or provokes thought, it contains an essential element for going viral. That’s my goal—shareability.
Articles & Blogs
Articles are more formal, while blogs lean toward conversational mode. Both add useful content to your website. While I can write on a wide range of topics, I have chosen the Senior Care sector for my article examples. The first and third articles are B2C focused,...
Website Content
When effective copy complements a good web design, filling your sales funnel becomes a natural outcome.
Case Studies
Case studies are among the most successful ways to validate a B2B solution within the marketplace.
Lead Nurturing Emails
Email is a powerful way to move casual interest toward committed buyer.
Logos
When a logo tells a story, it’s another tool that conveys your message.
Press Releases
Free publicity ops come when press releases create newsworthy interest.
Brochures & One Sheets
Give your sales team brochures that fit key points along the selling journey.