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Is your B2B content pool murky?

Obscurity is often the result of working with multiple writers who aren’t experienced B2B strategists. There’s more to writing than grammar. There must be a cohesive strategy.

With every website rewrite, I propose an ongoing strategy so your business can do better, even if I don’t continue on retainer. In addition, my process pushes you to re-evaluate content from your customer’s perspective. Amazing results happen when you know how to serve your customers.
 

Email is still effective—when messages are positioned within the buying cycle correctly. Better than average results are possible.

Free reports, white papers and case studies are proven strategies for bringing in solid leads. Service-based content builds customer confidence.
“Free” publicity is something carefully planned. Do you have a strategy in place?

When a blog or ‘magazine’ answers questions or provokes thought, it contains an essential element for going viral. That’s my goal—shareability.

Articles & Blogs

Articles are more formal, while blogs lean toward conversational mode. Both add useful content to your website. While I can write on a wide range of topics, I have chosen the Senior Care sector for my article examples. The first and third articles are B2C focused,...

Website Content

When effective copy complements a good web design, filling your sales funnel becomes a natural outcome.

Case Studies

Case studies are among the most successful ways to validate a B2B solution within the marketplace.

Logos

When a logo tells a story, it’s another tool that conveys your message.

Press Releases

Free publicity ops come when press releases create newsworthy interest.